Paying for reach
₹2–10L · 500K followers
Big checks often buy mediocre content that doesn't convert — while the invoice still clears.
Limited to 20 partners
Become a Founding Brand Partner
Shape the arena, lock in long-term value, and reach a verified creator pool that competes on performance — not follower flex.
Live in minutesAPI-verified metricsReal-time leaderboard
Payouts: prizes auto-distribute via Razorpay within 48 hours of campaign close.
Live arena
Leaderboard · verified engagement
#1
Merit rank · not follower rank
+24% engagement vs. median
The thesis
Why we're building this
The creator economy is broken.
Invisible talent
8K followers · brilliant reel
Smaller creators ship standout work every day — and see almost none of the upside. That's backwards.
Merit wins the pool
VIROCITY.AI
Your brief goes live. Creators compete on verified engagement — the best content wins the prize pool. Period.
Platform fee on prize pool
5%0%First 20 · first 2 campaigns
0% platform fee on your first two campaigns per brand, then 5% on the prize pool — same rails, clear economics.
Our standard take is 5% on the prize pool. The first 20 brands pay 0% on their first two campaigns — you fund outcomes; we don't take a platform fee until you're on the standard rate and winners are verified and paid.
For brands
Stop paying for posts.
Start paying for performance.
❌ Traditional
✅ VIROCITY.AI
Pay upfront, hope it performs
Fund prize pool, pay only on results
Negotiate with 1 influencer
100s of creators compete for you
Opaque metrics, PDF reports
Live dashboard, API-verified data
Risk: the reel flops, money gone
Risk-free: escrow, full control
1 piece of content
Hundreds of unique content pieces
Weeks to negotiate, brief, approve
Campaign live in under 10 minutes
Fake followers inflate reach claims
We verify metrics, not promises
Post and pray
Post and measure, live on the board
Partner package
What founding partners get
Everything below ships with your founding agreement — no hidden "enterprise" tier to unlock later.
0% on your first 2 campaigns
The first 20 brands pay no platform fee on their first two campaigns — fund the prize pool only. After that, our standard take is 5% on the pool.
5% standard, spelled out
After your founding runs, the prize-pool fee is 5% — no surprise enterprise tiers or moving goalposts.
Co-marketing & case studies
We build launch stories with you — featured placement, quotes, and performance narratives you can reuse.
Founding creator cohort
Direct line to 2,400+ verified creators filtered by niche, tier, and platform — not a cold outbound list.
Questions? You'll reach us through the application — we respond to every founding inquiry.
The old deal
You're not paying for great ads. You're paying for audience size.
The standard influencer deal goes like this: you find a creator with a big following, negotiate a rate, brief them, wait, approve the content, pay upfront — and then hope it performs.
Most of the time, it doesn't.
The creator with 800,000 followers posts a lazy reel. It gets 40,000 views and 600 likes. Your ₹1.5 lakh is gone. You have one piece of content. You have no idea why it failed.
Meanwhile, somewhere on Instagram, a 9,000-follower creator just made a reel about your exact product category. It hit 1.4 million views. You'll never know it existed.
That creator — the one who actually made the better ad — got nothing.
What brands often buy
Reach without proof
Followers
800K
Views
40K
Likes
600
Spent
₹1.5L
One deliverable. No clear read on why it underperformed — the fee is already gone.
The better ad you missed
Invisible to your spreadsheet
Followers
9K
Views
1.4M
Engagement
Strong
Same category. More attention. Under the legacy model, zero upside for the creator who earned it.
Shift the spend
The influencer model is paying for the wrong thing.
Brands have always paid for followers. What they actually want is a great ad. A creator with 5,000 followers and a brilliant reel should beat a creator with 500,000 followers and a lazy one.
At VIROCITY.AI, they will.
The arena model
100+ creators compete to make your ad. You pay only for the ones that win.
On Virocity, you don't hire one creator and hope. You launch a campaign challenge — brands post the brief, set the prize pool, and hundreds of creators compete to make your best ad.
Every entry is tracked by Instagram's official API: views, likes, comments, shares. A verified performance score ranks every submission. The top creators win from the prize pool. You walk away with multiple high-performing content pieces, usage rights to the best ads, and real engagement data on what actually resonated with your audience.
No negotiationsNo chasingNo guessing
“Instead of paying one influencer ₹1 lakh for one piece of content — you get 100+ ad creatives, and pay only for the ones that actually performed.
Live challenge
Open brief · prize pool
Creators submitting — each entry scored when live via Graph API.
Views
Likes
Shares
Verified
#1Creator A
94.2#2Creator B
91.0#3Creator C
88.4Top entries · usage rights included
How it works
From brief to winning content in days, not weeks.
- 01
Create Your Campaign
Fill in a simple campaign brief: your product, what you want creators to show, any dos and don'ts, your prize pool, and your campaign window. That's it. No agency briefing documents. No back-and-forth. Campaign goes live in under 10 minutes.
- 02
Review Submissions Before They Go Live
Creators submit their draft reel before publishing. You review each one and approve, request one revision, or reject — based only on brief compliance (off-brand content, wrong product use). Once you approve, the creator publishes. You cannot remove submissions after they go live. This keeps the competition fair and protects your brand at the same time.
- 03
Watch the Leaderboard in Real Time
Once submissions go live, the performance leaderboard updates in real time as metrics sync from Instagram. You see every creator's verified score — views, engagement rate, shares — pulled directly from Instagram's Graph API. No self-reporting. No inflated claims. Just real numbers.
- 04
Prize Pool Auto-Distributes. Content is Yours.
When the campaign closes, prizes automatically distribute to winning creators via Razorpay escrow within 48 hours. You receive full usage rights to top-performing content — ready to repurpose as paid ad creatives, organic posts, or campaign assets.
Brand protection
You stay in control — before it goes live, not after.
We designed the campaign workflow specifically so brands can't game creators, and creators can't blindside brands.
Here's how brand safety works on Virocity:
Phase 1
Before publishing
Every creator submits their draft to you first. You have 24 hours to review. You can approve, request one revision (with a reason), or reject if the content violates your brief. After 24 hours with no action, drafts are auto-approved so creators aren't held hostage.
- 24-hour review window on every draft
- Approve · one revision · or reject (brief compliance only)
- Auto-approve if you don't respond — keeps creators moving
Phase 2
After publishing
The leaderboard runs on verified data. You cannot remove a submission because it's performing well — only the platform can remove content for fraud, rule violations, or community guidelines. This is non-negotiable. It's what makes the competition trustworthy for creators, which is what keeps your creator supply large and motivated.
Fair arena rules: performance stands on API data — not post-hoc takedowns when a dark horse climbs the board.
Rights
Usage rights, clearly
Once you approve a submission, you hold non-exclusive usage rights to that content. Top performers come with full rights for paid ad use.
The comparison
Why this beats the alternatives
Same budget story, different mechanics — merit-based competition versus paying for process or a single handle.
Traditional influencer deal
What you pay for
One creator’s rate card
Creatives you get
Usually one
Metrics
Screenshots & trust
Negotiation load
Heavy
Time to live
Weeks
Performance risk
You eat it upfront
Typical agency route
What you pay for
Retainers + markups
Creatives you get
A few, slowly
Metrics
Reports, still fuzzy
Negotiation load
Very heavy
Time to live
Weeks to months
Performance risk
Spread across fees
Virocity challenge
What you pay for
Outcomes — prize pool to winners
Creatives you get
100+ competing angles
Metrics
Instagram Graph API
Negotiation load
Brief in, done
Time to live
Days
Performance risk
You fund winners
What a campaign delivers
One campaign. Dozens of creatives. Real performance data.
A single Virocity campaign typically delivers:
100+ content pieces
From creators across follower tiers, content styles, and regions — giving you instant creative diversity that would take an agency months to produce.
Validated performance before paid ads
Organic performance data before you spend a rupee on paid ads. The content that wins on Virocity is the content that's already proven it can hold attention organically. That's your highest-converting raw material for paid social.
Creator discovery
You'll find creators you'd never have found through a talent agency or influencer platform. Many of your best performers will be micro-creators with deeply engaged niche audiences. Virocity's leaderboard surfaces them on merit.
A reusable creative library
Winning content doesn't disappear after the campaign. It's yours to repurpose, A/B test in paid campaigns, and build on.
Ideal for
Built for brands that run on performance.
D2C brands
You're already running paid social. You know content quality directly impacts your ROAS. Virocity gives you a constant pipeline of performance-tested UGC at a fraction of traditional production cost.
Growth-stage startups
You need creative volume and real-world validation without a ₹10L agency retainer. Virocity's competition model gets you 50–100 content variations from a single campaign budget.
Brand managers at scale
You run multiple campaigns across categories and need reliable, fresh creative. Virocity's campaign dashboard gives you live performance visibility across all active challenges in one place.
Brand FAQ
Everything you need to know.
Straight answers on approvals, APIs, prize pools, and escrow — no procurement deck required.
Founding access
Pay for performance.
Not promises.
Founding cohort is limited to 20 brands. Our standard prize-pool fee is 5% — and the first 20 pay 0% platform fee on their first two campaigns (fund the pool; we take no fee on those runs). Apply while spots remain.
🔒 No upfront agency fees · No creative retainers · API-verified results · Razorpay escrow · RBI compliant